Case Study-Cumulus | Jeff Ragland

Cumulus is a cloud storage service. Deliverables MVP for desktop and mobile phone, logo, style guide, and design system.

My Roles

UX Research, Visual Design, Prototyping

iCloud

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Market Leader
Simple, intuitive interface

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Folder sharing capabilities
Limited integration on non-Apple systems

Opportunities
5GB free storage space is middle ground of competition
$9.99/mo for 2TB

Weaknesses
Selective syncing
No data sharing (links) expiration

Dropbox

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First to market
Additional space for recruiting new customers

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Revenue stream dependent on corporate accounts
Numerous data and account breaches reported

Opportunities
Device migration
Intermediate size plan (~50GB) for reduced price

Weaknesses
2GB is smallest amongst competitors for free account
Encryption key stored in the cloud

Google Drive

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15GB free space most amongst competitors
Simple, intuitive interface

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Security and privacy concerns
Number of available products creates confusion

Opportunities
Reported spamming as a result of sharing Google Drive
Reduced quality photo and video storage in free plan

Weaknesses
Price structure for paid plans can be very high ($299.99/mo for 30TB)
China market tainting Western perception of Google’s fairness